They don’t want you to know this, but this 12-inch teal frog plush is plotting to become your favorite companion. With a mint green belly so soft it rivals clouds, Ludwig isn’t just a stuffed animal—he’s a lifestyle.

Squishmallows have infiltrated bedrooms, offices, and probably secret frog cult meetings, and Ludwig is leading the charge with his ultrasoft charm. It’s like hugging a frog-shaped marshmallow that whispers sweet nothings and assures you that everything’s gonna be okay.

Once you squish him, there’s no going back. Your couch will never be the same, your naps will reach new heights, and you’ll find yourself talking to Ludwig about things you never told anyone. Beware: serious frog cuddle addiction ahead.